Ongoing monitoring: an automation that fails after the support window is a new piece of work unless a maintenance arrangement exists. Custom software: the work connects existing platforms, and a requirement that needs something built from scratch is a different engagement. Migrating historical data between systems, unless scoped separately.
Subscriptions are the business's cost. They are fronted during the build for convenience and transferred at handover, and the expected monthly figure is stated in the feasibility summary so it is never a surprise.
Support runs one month from handover, included, extendable to two by agreement. Beyond that, a separate arrangement.
Third-party platform risk, stated plainly: Make, HubSpot, and connected services change their APIs and pricing independently. An automation working today can break because a vendor changed something. That is why documentation and an owner matter, and it is not a defect in the build.
Conditions on content operations
This is not a social media service: no strategy, no campaign planning, no community management, no engagement reporting. A prospect who wants those wants an agency, and saying so early protects the positioning. A human approval step is built in by default; fully unattended publishing to a business's public accounts is not offered unless requested explicitly, with the risk accepted in writing, since a bad post is not recoverable the way a bad internal record is. Brand voice and creative direction stay with the business: the system produces to a brief it approves, and output quality is bounded by that brief. Social platform risk is higher than elsewhere, since posting APIs change terms, pricing, and access more aggressively than business tooling does, and an account can be restricted for reasons unrelated to the automation.
Where this ends and AI Support & Enquiry Systems begins
The enquiry capture and notification flow sold under AI Support & Enquiry Systems is not sold again here. If the trigger is a visitor conversation on the website, it belongs to that offer. If the trigger is anything else, it belongs here.